This was a three-week project I completed at university to rebrand a business and to create a packaging design alongside. I decided to do a rebrand for ‘Coastal Cuppie’ which is a shabby and chic coffee and cake shack located on Pennan Harbour. They specialise in homemade baked goods and warm and cosy drinks.
This was a three-week project I completed at university to rebrand a business and to create a packaging design alongside. I decided to do a rebrand for ‘Coastal Cuppie’ which is a shabby and chic coffee and cake shack located on Pennan Harbour. They specialise in homemade baked goods and warm and cosy drinks.
This was a three-week project I completed at university to rebrand a business and to create a packaging design alongside. I decided to do a rebrand for ‘Coastal Cuppie’ which is a shabby and chic coffee and cake shack located on Pennan Harbour. They specialise in homemade baked goods and warm and cosy drinks.
This was a three-week project I completed at university to rebrand a business and to create a packaging design alongside. I decided to do a rebrand for ‘Coastal Cuppie’ which is a shabby and chic coffee and cake shack located on Pennan Harbour. They specialise in homemade baked goods and warm and cosy drinks.
Coastal Cuppie
Coastal Cuppie
Coastal Cuppie
Coastal Cuppie
Brand Identity
Packaging Design
Merch Design
Brand Identity
Packaging Design
Merch Design
Brand Identity
Packaging Design
Merch Design
Brand Identity
Packaging Design
Merch Design
This was a three-week project I completed at university to rebrand a business and to create a packaging design alongside. I decided to do a rebrand for ‘Coastal Cuppie’ which is a shabby and chic coffee and cake shack located on Pennan Harbour. They specialise in homemade baked goods and warm and cosy drinks.
Coastal Cuppie
Brand Identity
Packaging Design
Merch Design
Copyright
Amy Pirrie
APPROACH
The brand identity was heavily inspired by the coastal location and the colours were taken from Pennan and the wildlife surrounding it. I put a focus onto the fishing history of village, making a reference to nets and the fish illustration within the logo design. The demographic was primarily tourists, and so I decided that designing packaging that resembled a stamp could act as a souvenir for those visiting the area.
APPROACH
The brand identity was heavily inspired by the coastal location and the colours were taken from Pennan and the wildlife surrounding it. I put a focus onto the fishing history of village, making a reference to nets and the fish illustration within the logo design. The demographic was primarily tourists, and so I decided that designing packaging that resembled a stamp could act as a souvenir for those visiting the area.
APPROACH
The brand identity was heavily inspired by the coastal location and the colours were taken from Pennan and the wildlife surrounding it. I put a focus onto the fishing history of village, making a reference to nets and the fish illustration within the logo design. The demographic was primarily tourists, and so I decided that designing packaging that resembled a stamp could act as a souvenir for those visiting the area.
APPROACH
The brand identity was heavily inspired by the coastal location and the colours were taken from Pennan and the wildlife surrounding it. I put a focus onto the fishing history of village, making a reference to nets and the fish illustration within the logo design. The demographic was primarily tourists, and so I decided that designing packaging that resembled a stamp could act as a souvenir for those visiting the area.
APPROACH
The brand identity was heavily inspired by the coastal location and the colours were taken from Pennan and the wildlife surrounding it. I put a focus onto the fishing history of village, making a reference to nets and the fish illustration within the logo design. The demographic was primarily tourists, and so I decided that designing packaging that resembled a stamp could act as a souvenir for those visiting the area.
Copyright
Amy Pirrie